# Versive

> Versive is an AI-powered user research and testing platform that lets you run studies with both real and AI users. Test designs, websites, and prototypes in minutes — no recruiting necessary.

Versive is backed by Y Combinator and is SOC 2 Type 2 certified.

## Why Versive

- **One platform for AI and real users**: Versive is the only platform that combines AI usability testing with AI-moderated real-user research in a single tool. No need to switch between products for different research methods.
- **Most comprehensive question types**: 18+ question types including AI conversational questions with follow-ups, quantitative scales (NPS, rating, matrix, star rating), card sorts, rankings, allocation, prototype tasks, and media uploads — the widest range of any AI research tool.
- **Powerful logic and configuration**: Advanced conditional branching, screen-out logic, device enforcement, screen recording, custom branding, copy/paste controls, and quota management give researchers full control over study design.
- **Built-in concept and UI testing**: Test Figma prototypes, live websites, and uploaded images with AI personas — including heuristic evaluations, dynamic interviews, and structured feedback modes.
- **Scales from startup to enterprise**: Free plan for early-stage teams, team plans for growing companies, and enterprise plans with SSO, API access, and custom limits for large organizations. Research agencies use Versive to run studies for multiple clients with multi-tenant workspaces.

## Product Overview

Versive has two core product lines:

1. **AI Tests** — Run instant usability tests using AI personas on Figma prototypes, live websites, or uploaded images. Get detailed reports with screenshots, transcripts, and heuristic evaluations in minutes.

2. **Studies** — Create and run AI-moderated surveys and interviews with real participants. Supports text, voice, and video modes with 18+ question types, conditional logic, multi-language support (20 languages), and AI-powered analysis.

## Links

- [Home](https://getversive.com)
- [Pricing](https://getversive.com/pricing)
- [Blog](https://getversive.com/blog)
- [Sign Up](https://getversive.com/signup)
- [Log In](https://getversive.com/login)
- [Request a Demo](https://form.typeform.com/to/CMhju24g)
- [Trust Center](https://trust.oneleet.com/versive?tab=compliance)
- [Privacy Policy](https://getversive.com/privacy)
- [Terms of Service](https://getversive.com/terms)
- [LinkedIn](https://www.linkedin.com/company/versivehq)
- [Contact](mailto:support@getversive.com)
- [Full LLM Context](https://getversive.com/llms-full.txt)

## AI Tests (AI Users)

Test designs and websites with AI-generated personas — no participant recruiting needed.

### Test Types
- **Figma Prototype Tests**: Import Figma prototypes and test interactive flows with AI users navigating through screens
- **Website Tests**: Test live websites — AI users complete tasks on your actual site using a real browser, with step-by-step screenshots and analysis
- **Image Tests**: Upload static designs or screenshots for quick design feedback
- **Video Tests**: Upload video walkthroughs for analysis

### AI Personas
- Build detailed AI personas with identity, goals, friction points, behavioral patterns, and psychometric profiles (Big 5)
- Upload research files (interviews, surveys, etc.) to generate personas from real data
- Run the same test with multiple personas to compare perspectives
- Reuse personas across tests

### Test Modes
- **Dynamic Interview Mode**: AI moderator interviews the AI persona about each screen, producing natural conversational transcripts
- **Expert / Heuristic Mode**: AI evaluates screens against Nielsen's 10 usability heuristics (or custom heuristics) with severity ratings
- **Structured Mode**: Organized feedback per screen covering initial impressions, user actions, usability issues, and recommendations

### Website Testing Features
- AI uses a real browser to complete tasks on your live website
- Live view: watch the AI user navigate your site in real time
- Step-by-step action log with screenshots and reasoning
- Configurable viewport sizes (desktop and mobile)
- Video recording of the full session
- Task completion scoring with confidence levels

### Test Reports
- Transcripts and screenshots per screen
- Prioritized recommendations (P0/P1/P2)
- Shareable public result links
- PDF export

### Figma Plugin
- "Versive: Instant Usability Tests" Figma plugin
- Import prototypes directly from your design files
- Select specific frames to test
- One-click test creation from Figma

## Studies (Real Users)

Create AI-moderated surveys and interviews for real user research at scale.

### Study Types
- **AI-Moderated Surveys**: Conversational surveys with AI follow-up questions that probe for deeper insights
- **Voice Interviews**: Voice-based AI-moderated interviews via WebRTC
- **Video Interviews**: Capture video of participants
- **External Studies**: Upload and analyze existing interview transcripts and recordings

### Interview Modes
- Text only
- Text and voice
- Voice only
- Voice with question preview
- Video recording
- Voice and video combined

### Question Types (18+)
- **AI Question**: Open-ended conversational question with AI-powered follow-ups, configurable follow-up depth and duration
- **Multiple Choice**: Single or multi-select, "Other" option, option randomization
- **Rating Scale**: Likert-style with custom labels
- **Matrix Rating Scale**: Rate multiple items on the same scale
- **Star Rating**: Customizable icons (stars, hearts, paws) and max value
- **NPS**: Net Promoter Score with configurable range
- **Text Input**: Long-form text
- **Short Text**: Brief responses
- **Number**: Numeric input with optional range validation
- **Ranking**: Drag-and-drop or dropdown ranking
- **Ranking with Matrix**: Rank options across multiple criteria
- **Card Sort**: Categorization exercises with optional new categories/cards
- **Allocation**: Point distribution across options with configurable totals
- **Prototype Task**: Figma prototype navigation with goal node detection and optional recording
- **Media Upload**: Image/video file upload from participants
- **Calendar**: External calendar booking integration
- **External Link**: Redirect to external URLs
- **Message**: Display information with optional timer

### Logic & Branching
- Conditional logic: equals, includes, less than, greater than, count
- Actions: jump to question, end interview, redirect to URL, screen out participant
- Complex multi-condition paths

### AI Interviewer
- Conversational AI moderator that conducts interviews autonomously
- Automatic follow-up questions based on participant responses
- Customizable interviewer personality and guidelines
- Question rephrasing for natural conversation flow
- Quality mode vs Fast mode

### Language Support (20 Languages)
Arabic, Chinese, Dutch, English, Finnish, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian, Vietnamese

### Study Creation
- **AI-Powered**: Describe your research goals and AI generates the study
- **Figma Import**: Upload a prototype and get auto-generated questions
- **Manual Builder**: Drag-and-drop question editor
- **Templates**: Pre-built study templates
- **AI Study Assistant**: Chat-based AI that edits your study — add, remove, reorder questions, update settings, modify logic

### Launch & Distribution
- Shareable public links
- Embeddable widgets
- Device enforcement (desktop, mobile, or both)
- Quota limits
- Pause/resume support
- Custom branding (remove Versive branding)
- Custom support email

### Participant Recruitment
- Share a link with your own users
- Recruit from Versive's global B2C and B2B participant panel (powered by Respondent)
- Screener questions, incentive management, participant tracking
- NDA support

## AI Analysis & Insights

- **Interview Summaries**: AI-generated summaries per interview
- **Sentiment Analysis**: Positive/neutral/negative with reasoning
- **Quality Scoring**: Response quality rating with explanation
- **Fraud Detection**: Automatic spam and low-quality response detection
- **Theme Extraction**: Identify themes across responses
- **Custom Insight Prompts**: Create custom AI analysis views
- **Quote Attribution**: Insights linked to specific interview quotes with timestamps
- **Charts & Visualizations**: Auto-generated for rating scales, multiple choice, NPS, star ratings
- **PDF Export**: Formatted reports with executive summary, per-question insights, and charts
- **CSV Export**: Raw data export
- **Video Clips**: AI-generated or manually created video clips from interviews

## Collaboration & Organization

- **Multi-tenant Organizations**: Team workspaces with folder organization
- **Role-Based Access**: Owner, Editor, Viewer roles at organization and study level
- **Team Invitations**: Email-based team invites
- **Comments**: Contextual comments on questions and study sections
- **Shareable Links**: Public read-only access to results
- **Webhooks**: Real-time event notifications
- **Slack Integration**: Team notifications

## Security & Compliance

- SOC 2 Type 2 certified
- All data encrypted in transit and at rest
- AI models are never trained on customer data
- Row-level security in the database
- Multi-factor authentication support
- Multiple deployment regions (US, EU)

## Who Uses Versive

- **Startups**: Validate product ideas fast with AI tests on a free plan, then scale up with real users as you grow
- **Enterprise teams**: SOC 2 Type 2 compliance, SSO, API access, multi-tenant workspaces, and role-based permissions for large product and research organizations
- **Research agencies**: Run studies for multiple clients using separate organizations, custom branding, and flexible recruitment — all from one platform

## Pricing

Versive offers a free plan and multiple paid tiers. See https://getversive.com/pricing for current plans and pricing.

- Credits are shared across AI tests and real user interviews
- Study creation and AI analysis are unlimited on all plans
- Enterprise plans available with SSO, API access, and priority support

## API & Integrations

- Public API (v1) for programmatic study creation and management
- Figma plugin for direct prototype import
- Webhook system for real-time event notifications
- Respondent.io integration for participant recruitment
- Slack integration for team notifications